Ossa Audio
2026
A launch film and an identity refresh for a headphone maker that wanted to be heard above much louder brands.
Client
Ossa Audio, Copenhagen
Type
Product launch, film
Year
2026
Duration
8 weeks
to sell out the first production run
The brief
Ossa makes headphones in small batches in Copenhagen. Their second model was better than rivals at twice the price, and almost nobody knew. They asked for a launch film. What they needed was a reason for people to stop scrolling.
The work
We built the campaign around one idea: sound you can see. The film was shot in a glass tank, with ink standing in for bass, and every frame is real. The identity was tightened to match, down to a new mark that reads at four millimetres on the hinge.
The same footage was cut into eleven social films, a set of stills for retail and a looping wall for the launch event, so one shoot paid for the whole season.
What changed
The first production run sold out in nine days. Ossa moved from three stockists to forty one, and the film has been watched more than two million times without paid media.
